Jennifer Taylor-Miller started Fatty Cakes NY on a “total whim”.
Her job in children’s media wasn’t giving her the creative outlet she desired. So she started baking cookies as a way to feed her creativity.
Jennifer was playing an old-fashioned game of “Stump The Baker” where friends of hers would give her off the wall suggestions for cookies to bring into the office. One of the favorites of the office was an original flavor, the movie theater. A salted buttered popcorn cookie with Swedish fish. I know, it sounds crazy, but inspiration comes in so many forms.
One technique that has proven to drive engagement in social media, whether it be Twitter, Linkedin, Facebook, or Google+ is to have consistent content creation, and re-sharing that content on a scheduled release in your social media channels.
Dana Stenzel of Sweet Fire Pepper Jelly started making a spicy pepper jelly by accident one day. She blames it on her husband. One I consider a “happy accident” (shout out to Bob Ross). Her first foray into using a co-packer she brought her ingredients to the facility. This brought on a chuckle from the packer because she brought enough ingredients to make a five pound batch. A test run for the packer required a minimum of 30 pound batches.
Dane Rodgers has a day job, a beautiful wife, three of the cutest kids ever (one more on the way) and still finds time to bake some of the most amazing cookies you will ever stuff into your mouth. So, do not tell me you don’t have the time to go after your dreams and build your own business.