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Youtility: Why Smart Marketing Is about Help Not Hype (Portfolio Trade, 2013)

Jay Baer is quickly becoming America’s favorite marketing consultant. He provides outstanding insights on creating value for your customers through being useful. I highly recommend taking a deeper dive into his great information.

The Best from Jay Baer

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How to Use Flipagram to Tell Your Customers Story on Social Media

Flipagram Will Help You Tell Better Stories

I fell in love this past week. It’s a special kind of love, one only reserved for fun new toys and tools I find out there in the “app world”. Flipagram is not just another photo app. They’ve combined the story telling power of vine or tout, with the cool filter features of Instagram, and the music catalog of iTunes and spottily, and like the Over App you can add text and titles throughout. 

Getting_Your_Specialty_Food_Product_Onto_Store_Shelves__The_Ultimate_Wholesale_How-To_Guide_For_Artisan_Food_Companies__Jennifer_Lewis__9780692213285__Amazon_com__Books

Getting Your Specialty Food Product Onto Store Shelves: The Ultimate Wholesale How-To Guide For Artisan Food Companies (Rabbit Ranch Publishing , 2014)

Jennifer Lewis has been killing it with her books on generating your own food business. She has tons of resources, and has created her own mini empire.

A former professional pastry chef turned small food business owner, Jennifer is intimately familiar with the challenges food entrepreneurs face as they start and grow their businesses.

5 Ways to Write Content That Sells- Even with a Hectic Schedule

Believe it or not, you need to be creating content that tells the story of your business. It creates deep connections with your fans, and allows them to share in your successes. So here are 5 ways to help you write content that sells.
5 ways to write content that sells

You want to start a blog, write an article or two, and even write a book about your food business. Trouble is, you keep putting it off. For you, writing is like chopping onions—it makes you cry and the results often stink.

But here’s a secret about writing most people don’t know: Writers you love to read write first drafts that stink. That’s just the writing process—something you likely weren’t taught in school, which explains why you feel like crying when you write, which is why you never get around to it.

So let’s cut through these misconceptions and get busy writing. Oh, now you say you don’t have time? Well those writers you love to read didn’t have the time either. They made the time. Try these five ways to get started and find time in your busy day to promote your food business.

1. Tweet this! Write a bad first draft

Hey, who can’t do that? Seriously, that’s all anyone can expect from a first draft. And write it fast, which will help you overcome any lingering fears of writing. To get your ideas and promotion materials rolling:

“How To Get Your Questions Answered on The Podcast”
by Ryan Parker

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Welcome to TFC. We are gearing up for season #3 of the show, so I wanted to do a few short episodes on the behind the scenes here. I wanted to break down a few basics that I think you need to know. Our overall format will remain the same in season three. We will still have inspirational stories from artisans in the food community, so if you are just checking in with us at TFC for the first time this is not the usual format of the show. We’ll spend about 30 minutes each week with a new guest, or discussing topics that affect you in your business.

As we continue to evolve and grow here at The Food Craftsmen we have had some great questions come in from you over the past few months.
Have you hit a roadblock?
Have you stumbled to get your product into the market?
Do you want to know what works for building your community online?
Like What You've Read?
Get the best of The Food Craftsmen right in your inbox.
If you have had a hurdle you are trying to get over in starting or growing your business, now is the time to take action. We provide you with high quality content that inspires, motivates, and moves you in the right direction. The time is now. To get your questions answered you can leave me a voice message right from your computer, or mobile device.
It is easier than it sounds.
On your computer go to foodcraftsmen.com/speakup and click the “start recording” button. The application will ask your permission to use your microphone, and boom you can start recording.
On your mobile device simply go to foodcraftsmen.com, at the bottom of the screen you will see a big red button that says “Connect w/ The Food Craftsmen”. Once you click the button it will ask you to open, or download, the free speakpipe application. Once the application is open, you can leave me a voice message right then.
To make it even easier I have a number you can dial 850.FOOD.USA (366-3872) right from your smartphone.
Remember, we have limited interview space available for season three, and we are only accepting three new guest contributors at this time. Now is the time to take action. Get your story heard, or share your expertise with The Food Craftsmen Community.
Want to get our best content right in your inbox? Join The Food Craftsmen community, because community drives your growth and freeing you to be your best.

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“How To Share Your Story With The Food Craftsmen Community”
by Ryan Parker

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Welcome to TFC. We are gearing up for season #3 of the show, so I wanted to do a few short episodes on the behind the scenes here. I wanted to break down a few basics that I think you need to know. Our overall format will remain the same in season three. We will still have inspirational stories from artisans in the food community, so if you are just checking in with us at TFC for the first time this is not the usual format of the show. We’ll spend about 30 minutes each week with a new guest, or discussing topics that affect you in your business. 

In the first two preview episodes I shared with you what The Food Craftsmen is all about, and how to be a contributor for The Food Craftsmen  If you haven’t heard those episodes yet. I suggest you listen to those as well because those episodes are the cornerstone of The Food Craftsmen moving forward.
The Food Craftsmen is opening up limited guest post spots. We are accepting only three new contributors at this time. So go to foodcraftsmen.com/fccontribute2 today to submit your article/video/audio or photo gallery.
At The Food Craftsmen we are always looking for more inspirational stories to share with you. If you have a high-quality, artisanal, specialty food product you have created we want to know about it, so we can share it with The Food Craftsmen community. We have limited interview spaces left for season 3, so I invite you to contact us as quickly as possible to ensure you will be able to get your story heard.
  • Go To foodcraftsmen.com/speak-up. There you can fill out the contact form or leave me a voice message to tell me about your product. I will then contact you to set up an interview over Skype.
  • If you do not have your own product but know of someone who does, and deserves to be highlighted, share this with them, or call and tell me about them yourself.
  • We are looking for people who are stewards of their product, take care of the community around them, and are conscious of how their business practices effect the world from beginning to end.
So head over to foodcraftsmen.com/speak-up because you deserve to be highlighted on the show.
Like What You've Read?
Get the best of The Food Craftsmen right in your inbox.

“How to Be a Contributor on The Food Craftsmen | Season 3 Preview 2”
by Ryan Parker

Sorry, listening to the audio on this website requires Flash support in your browser. You can try playing the MP3 file directly by clicking here.

Welcome to TFC. We are gearing up for season #3 of the show, so I wanted to do a few short episodes on the behind the scenes here. I wanted to break down a few basics that I think you need to know. Our overall format will remain the same in season three. We will still have inspirational stories from artisans in the food community, so if you are just checking in with us at TFC for the first time this is not the usual format of the show. We’ll spend about 30 minutes each week with a new guest, or discussing topics that affect you in your business.

FC iTunes logo 2014

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